Monday, May 30, 2011

Week 8: Propaganda in Advertising/ PR

   The commercial I found that includes two factors of propaganda was this Neutrogena one. The techniques this ad used was "Beautiful People" and "Testimonial."
   The "Beautiful People" technique is when advertisements use good-looking people, usually celebrities, to get the viewers' attention and make them want to identify and have/ do similar things the celebrity or attractive person is doing. This technique takes advantage of the fact that most people like looking at pretty people, and usually would want to be similar to them as much as possible. This commercial features the famous actress Jennifer Garner.
    This Neutrogena also uses the "Testimonial" technique, which is having a quote or something reputable cited in order to make the product seem reliable. At the end of this commercial, the speaker tells the viewers that the product is recommended #1 by dermatologists, to make viewers feel like this product is even better.
   

1 comment:

  1. Good example. Also, it's a glittering generality without any documentation about those dermatologists.

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