The commercial I found that includes two factors of propaganda was this Neutrogena one. The techniques this ad used was "Beautiful People" and "Testimonial."
The "Beautiful People" technique is when advertisements use good-looking people, usually celebrities, to get the viewers' attention and make them want to identify and have/ do similar things the celebrity or attractive person is doing. This technique takes advantage of the fact that most people like looking at pretty people, and usually would want to be similar to them as much as possible. This commercial features the famous actress Jennifer Garner.
This Neutrogena also uses the "Testimonial" technique, which is having a quote or something reputable cited in order to make the product seem reliable. At the end of this commercial, the speaker tells the viewers that the product is recommended #1 by dermatologists, to make viewers feel like this product is even better.
Monday, May 30, 2011
Sunday, May 22, 2011
Week 7: Internet
I often shop online whenever I'm feeling lazy and want to just add a couple new things to my closet. Although it is convenient, I find it less appealing than shopping in stores. This is because the clothes I buy online often do not fit me right or look as good on me in person than when I saw it online. I end up never wearing those clothes and they go to complete waste.
I know many people in my life that are addicted to computer online games. My brother would be the best example. He is a junior in high school, and although it is a very important year for him to do well in school, he spends the majority of his time playing games online. He was so "addicted" to the point where his grades are dropping, and his temper seems to be getting pretty aggressive every time something comes in the way between him and his gaming. Whenever I talk to him while he's playing, he often ignores me or other family members, and has a really bad attitude. It's really obvious that games made a big impact on his life because whenever he's not playing, he is a really patient and caring brother.
My mom tries really hard to get him to stop playing, but most of the time, she fails and he just becomes even more agitated and mean. However, he does acknowledge his own "addiction" which is a sign of improvement.
It seems to be very difficult to end a gaming addiction, and I've seen how badly it damaged many people's lives around me. This internet article: http://www.wired.com/gaming/gamingreviews/news/2001/12/48479 talks about just exactly why and how we can stop the people around us from gaming addictions.
I know many people in my life that are addicted to computer online games. My brother would be the best example. He is a junior in high school, and although it is a very important year for him to do well in school, he spends the majority of his time playing games online. He was so "addicted" to the point where his grades are dropping, and his temper seems to be getting pretty aggressive every time something comes in the way between him and his gaming. Whenever I talk to him while he's playing, he often ignores me or other family members, and has a really bad attitude. It's really obvious that games made a big impact on his life because whenever he's not playing, he is a really patient and caring brother.
My mom tries really hard to get him to stop playing, but most of the time, she fails and he just becomes even more agitated and mean. However, he does acknowledge his own "addiction" which is a sign of improvement.
It seems to be very difficult to end a gaming addiction, and I've seen how badly it damaged many people's lives around me. This internet article: http://www.wired.com/gaming/gamingreviews/news/2001/12/48479 talks about just exactly why and how we can stop the people around us from gaming addictions.
Sunday, May 8, 2011
Week 5:Favorite movies
My favorite movie of 2010-2011 would definitely be Tangled(click on title for link). It is a very cute animation movie remake and rewrite of the story Rapunzel. It's weird because I have lost interest in cartoons and animation up until the end of 2010 when all these new animations like How to Train a Dragon and Megaman came out. Tangled has a really fun plot with humorous and attractive characters. What really attracted my attention to this movie was the beautiful style the beautiful scenes created. The scenery of the movie was really realistic at times, and the creators used breath-taking colors created amazing pictures. I would definitely recommend this movie to anyone who wants a good laugh.
My favorite movie of all time would be Inception. It was a story that focuses on the concept of dreams within dreams, and brings to focus the idea that our world might not be the real world. This movie was very intriguing and suspenseful, and after watching it for four times, I finally was able to solve all the questions that I had when I watched it the first time.
My favorite movie of all time would be Inception. It was a story that focuses on the concept of dreams within dreams, and brings to focus the idea that our world might not be the real world. This movie was very intriguing and suspenseful, and after watching it for four times, I finally was able to solve all the questions that I had when I watched it the first time.
Monday, May 2, 2011
Magazine Cover
The name of my magazine is called "Solo." I am keeping it very simple because this magazine will be generated towards a specific population/type of people. This magazine is mostly targeted at single females in their early adulthood to late 30's who are not looking and trying not to feel the constant need to find a significant other and are trying to be content with what they have/ who they are now.
This magazine is different than existing magazines because most other magazines created for singles are always mentioning how to meet other singles and catch their eye etc. However, this magazine will be focused on how to improve yourself by loving yourself and treating yourself the right way. It will focus on the fact that if you don't love yourself and have a healthy self image and respect, you will not be able to love someone else in a healthy way and have a successful relationship.
"Solo" is focused on raising self-esteem and giving tips to girls and women how to not rely their lives solely on the purpose being just a part of a whole but instead on being the whole themselves.
Advertisers I believe would like to be promoted in my magazine would be 24 hour fitness, yoga, airplane companies, real estate agencies, and dating companies.
Five articles I would include in my premier issue would be:
1. Reasons why people should be single in some points of their lives for a while.
2. Advantages that come with being single and beneficial things it may bring.
3. Top 50 spots for singles to hang out at without the pressure of dating.
4. Top 35 activities/ hobbies for the singles to enjoy; like solo-hiking or traveling etc.
5. Celebrity advice on those who are constantly searching for "Prince Charming."
This is my magazine cover. I chose a young woman who seems to be very happy and relaxed to represent how stress-free it is to not have your life revolve around a guy in your life but rather about yourself. The colors I used are all very bright soothing colors.
This magazine is different than existing magazines because most other magazines created for singles are always mentioning how to meet other singles and catch their eye etc. However, this magazine will be focused on how to improve yourself by loving yourself and treating yourself the right way. It will focus on the fact that if you don't love yourself and have a healthy self image and respect, you will not be able to love someone else in a healthy way and have a successful relationship.
"Solo" is focused on raising self-esteem and giving tips to girls and women how to not rely their lives solely on the purpose being just a part of a whole but instead on being the whole themselves.
Advertisers I believe would like to be promoted in my magazine would be 24 hour fitness, yoga, airplane companies, real estate agencies, and dating companies.
Five articles I would include in my premier issue would be:
1. Reasons why people should be single in some points of their lives for a while.
2. Advantages that come with being single and beneficial things it may bring.
3. Top 50 spots for singles to hang out at without the pressure of dating.
4. Top 35 activities/ hobbies for the singles to enjoy; like solo-hiking or traveling etc.
5. Celebrity advice on those who are constantly searching for "Prince Charming."
This is my magazine cover. I chose a young woman who seems to be very happy and relaxed to represent how stress-free it is to not have your life revolve around a guy in your life but rather about yourself. The colors I used are all very bright soothing colors.
Subscribe to:
Posts (Atom)